As most of you already know, almost all “free-to-play” app are not totally free. Yes, you can play the game without throwing in some cash. But if you want to move up faster, you need to buy “gems” or “coins” so you can buy additional items that would help you.
Just last week, the analytics firm Sensor Tower has reported that the Pokemon Go, the #1 mobile game today, has just set a new world record by raking in $200-M in worldwide net revenue for July, 2016.
The previous title holders for this record were Candy Crush Saga who managed $25-M, and of course Clash Royale, who got $120-M in the same time span.
Imagine that – Pokemon Go almost doubled the profits of Clash Royale! If that’s not impressive enough for you, I don’t know what is!
But while Nintendo owns a big chunk of The Pokemon Company – which is around 33% – they don’t get all the money. They actually get just a fraction of it.
Analysts have estimated that out of $100 spent on Pokemon Go in-app purchases, Apple (Appstore) and Google (Google Play Store) takes in 30%, game developer Niantic takes another 30%, another 30% goes to the Pokemon franchise, and about 10% are left for Nintendo.